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Best Shopify SEO Agency: How to Pick the Right One (and What They Actually Do)

You built your Shopify store. You picked the perfect products. You even made the website look great. And then… nothing. No traffic. No sales. Just you, hitting refresh, hoping for a miracle.

Sound familiar? You’re not alone. Thousands of Shopify store owners face this exact problem every day.

Here’s the truth: having a great store is not enough. If Google can’t find you  or worse, shows your competitors instead  you’re leaving money on the table every single hour.

That’s where a Shopify SEO agency comes in. But what exactly does one do? How do you pick the right one? And is it actually worth the money?

We analyzed the real content from the top 11 Shopify SEO agencies ranking on Google right now  including WebSpero, Whitecap SEO, Eastside Co, Searchbloom, Swanky, OuterBox, and more  to answer every single one of those questions.

By the end of this post, you’ll know exactly what to look for in a Shopify SEO agency, what red flags to avoid, and how ElevatePros can help your store rank higher  starting with a free audit.

What Is a Shopify SEO Agency? (Simple Explanation)

Let’s start from zero. SEO stands for Search Engine Optimization. It’s basically the art of making Google like your website enough to show it to people searching for what you sell.

A Shopify SEO agency is a team of specialists who know both SEO and the Shopify platform inside-out. They’re not just generic digital marketers, they understand how Shopify works, its quirks, its limitations, and how to squeeze every last bit of performance out of it.

Think of it like this: imagine you opened a shop in a huge mall. SEO is what puts your store at the front entrance instead of buried on the third floor next to the emergency exit. More visibility = more customers = more sales.

Why Shopify Specifically?

Shopify is one of the biggest ecommerce platforms in the world. But it comes with SEO challenges that normal website builders don’t have  things like:

  • Duplicate content from product variants and collection pages
  • Limited control over certain URL structures
  • Built-in features that aren’t always SEO-optimised by default
  • App bloat that slows down your page speed

A generic SEO agency might not know any of this. A specialist Shopify SEO agency lives and breathes these issues.

What Does a Shopify SEO Agency Actually Do?

Okay, so you’re paying an agency. But what are they doing all day? Here’s an honest breakdown of what the best agencies  based on our real analysis  actually deliver:

1. Technical SEO Audit

Before anything else, a proper agency looks under the hood of your Shopify store. This is called a technical SEO audit. They check:

  • How fast your pages load (because slow sites = Google penalty)
  • Whether your pages are being found and indexed by Google
  • Broken links, crawl errors, and missing redirects
  • Your Core Web Vitals  Google’s way of measuring the user experience
  • Schema markup  special code that helps Google understand your content

Here at ElevatePros, our Technical SEO Solutions service covers all of this and more. We don’t just point out problems, we fix them.

2. Keyword Research That Actually Makes Sense

Not all keywords are equal. Some keywords have millions of searches but zero buying intent. Some have fewer searches but are filled with people ready to pull out their credit card.

A good Shopify SEO agency focuses on commercial and transactional keywords, the ones that bring buyers, not just browsers. For example:

  • ‘Buy leather wallet online’  high buying intent
  • ‘what is a leather wallet’  informational, low conversion intent  (for product pages)

The goal is to rank for keywords that bring revenue, not just traffic numbers.

3. On-Page and Off-Page SEO

Once they know the keywords, the agency optimises your actual pages. This includes:

  • Writing better product and collection page titles and descriptions
  • Adding keywords naturally throughout your content
  • Optimising your images (yes, Google reads image names too!)
  • Building 
  • backlinks  links from other reputable websites pointing to yours

Our On-Page and Off-Page SEO service handles all of this in one combined strategy, so nothing falls through the cracks.

4. Content Strategy and Blog Posts

Here’s something a lot of people miss: Google rewards websites that are helpful. One of the best ways to be helpful is to write blog posts that answer the questions your customers are already searching for.

That’s actually what this blog post is. Real content. Real value. Designed to rank.

A Shopify SEO agency will plan and create a content calendar, write articles, and make sure each one links back to your product and service pages in a smart way. This is called internal linking  and it matters a lot for SEO.

5. Local SEO (If You Have a Physical Presence)

Do you also sell from a physical store or serve a specific city? Then local SEO is critical for you. This means getting your business to show up on Google Maps and in local search results.

ElevatePros’ Local SEO Services help you dominate your local market by showing up when people in your city search for what you sell.

6. AI SEO  The New Frontier

Okay, here’s where it gets interesting. In 2025, it’s not just about Google anymore. More and more people are searching through AI tools like ChatGPT, Gemini, and Perplexity.

The best agencies  and ElevatePros is one of the few offering this  now to optimize your content for these AI-powered search engines too. It’s called AEO (Answer Engine Optimization).

Our AI & LLM Optimization service makes sure your Shopify store gets mentioned and cited by AI assistants  the next wave of search traffic that most stores are completely missing.

How Long Does Shopify SEO Take to Work?

Right. Let’s be completely honest here  because some agencies won’t be.

SEO takes time. Most Shopify stores start seeing meaningful results in 3 to 6 months. Full, compounding results often take 6 to 12 months.

But here’s the thing people don’t talk about: SEO results last. Unlike paid ads that stop the moment you stop paying, organic rankings keep working for you month after month.

Think of paid ads as renting a billboard. Think of SEO as buying the land and building your own billboard. One is the cost. The other is an asset.

The agencies we analyzed  including Searchbloom and WebSpero  back this up with real case studies showing 300%+ increases in organic traffic and significant revenue lifts after consistent SEO work.

How to Choose the Right Shopify SEO Agency

Not all agencies are created equal. Here’s what the best ones have in common  and what the bad ones try to hide:

Green Flags:  What a Good Agency Does

  • Shows you real case studies with real numbers (not just vague success stories)
  • Gives you a free audit before asking for money
  • Explains everything in plain language, not confusing jargon
  • Gives you transparent monthly reports so you can see exactly what you’re getting
  • Has actual experience with Shopify specifically  not just WordPress or ‘websites in general’
  • Doesn’t guarantee a #1 ranking (because no one can honestly do that  Google controls rankings)

Red Flags:  Walk Away If You See These

  • Promises instant rankings or overnight results
  • Won’t explain what they’ll actually do each month
  • Uses spammy ‘black hat’ tactics that can get your site penalised or banned by Google
  • Charges a tiny fee for ‘unlimited SEO’  real work costs real money
  • Can’t show you a single real client result

At ElevatePros, we’re transparent about everything. Our approach starts with a real look at your store, not a sales pitch. Book a free strategy call here and we’ll show you what’s actually holding your store back.

Why ElevatePros Is Different as a Shopify SEO Agency

Look, there are a lot of SEO agencies out there. Some are great. Some are… not. So why work with ElevatePros?

A few reasons:

We’re Built for Ecommerce

ElevatePros isn’t a general marketing agency that also does SEO. We specialize in ecommerce growth  including Amazon FBA, Shopify, and advanced SEO strategies like AI-powered search optimization. Everything we do is designed to drive revenue, not just rankings.

We Offer the Full Stack

Most agencies do one thing. We do it all  because real growth requires all the pieces to work together:

We’re Transparent

No hidden fees. No mystery reports. No ‘trust us, it’s working’. You get clear monthly reports showing keyword rankings, traffic growth, and the actions we took that month.

We Actually Explain Things

If you don’t understand what we’re doing, that’s on us  not you. Our job is to make SEO simple, not to impress you with complicated language so you can’t ask questions.

3 Common Shopify SEO Myths That Are Costing You Money

Let’s bust a few things while we’re here:

Myth 1: ‘Shopify Already Does SEO For Me’

Shopify does give you some basic SEO tools. But ‘basic’ is the key word. It’s like a car without a GPS. It’ll get you somewhere, but probably not where you want to go, and it might take three times as long.

Real SEO requires consistent strategy, keyword targeting, content creation, technical fixes, and link building. None of that comes pre-loaded on Shopify.

Myth 2: ‘I Just Need More Backlinks’

Backlinks help. But Google cares about quality, not quantity. One link from a reputable website is worth more than 100 from spammy sites. Agencies that promise ‘500 backlinks a month’ are often doing more harm than good.

Myth 3: ‘SEO Is Too Expensive for Small Stores’

Here’s the thing. Paid ads cost money every single month. Stop paying, traffic stops. SEO is an investment, yes, it costs money upfront, but the results keep compounding over time. For most Shopify stores, it becomes the cheapest source of traffic within 12 months.

Frequently Asked Questions About Shopify SEO

How much does a Shopify SEO agency cost?

Costs vary widely. Small agencies or freelancers might charge $300–$800/month. Mid-size agencies typically range from $1,000–$3,000/month. Enterprise-level campaigns go higher. The right question isn’t ‘how much does it cost?’  it’s ‘how much revenue will it generate?’ Good SEO pays for itself.

Can I do Shopify SEO myself?

You can absolutely learn the basics  and you should. Understanding SEO helps you work better with any agency you hire. But doing it properly, consistently, and at the level needed to beat established competitors? That usually requires a dedicated expert or team.

Does Shopify have good built-in SEO?

Shopify provides a solid starting point: automatic sitemaps, mobile-responsive themes, SSL certificates. But it has known limitations like duplicate URL structures for product variants and minimal control over certain meta tags. An expert Shopify SEO agency knows how to work around these.

How do I know if my Shopify store needs SEO help?

Simple signs: your organic traffic is flat or declining, your competitors keep appearing above you in search results, you’re mostly relying on paid ads or social media for traffic, or your product pages have very little content. Any one of these is a sign SEO attention is needed.

What’s the difference between Shopify SEO and regular SEO?

Regular SEO principles apply to all websites. Shopify SEO is about applying those principles within the specific structure, limitations, and opportunities of the Shopify platform. It requires knowing which Shopify apps help (or hurt) your SEO, how to structure your collections, and how to handle Shopify-specific technical issues.

Ready to Grow Your Shopify Store With SEO?

You’ve made it this far. That tells us something  you’re serious about growing your store.

The stores that win on Google aren’t the ones with the biggest budgets. They’re the ones that started doing SEO right  with a real strategy, technical foundations, and consistent effort.

ElevatePros is ready to be your Shopify SEO agency. We’ll start with a free audit of your store, no pitch, no obligation. Just an honest look at where you are and where you could be.

Book your free SEO strategy call at elevatepros.online/contact  and let’s build something that actually works.

Explore more: Our full SEO Services | Technical SEO | Local SEO | AI & LLM SEO | Web Design

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